BizPadel’s host sat down with Dhanielly for a 30-minute conversation covering her move from corporate communications into running her own agency. One of the fullest looks at the founding story of ESM to date.

BizPadel host Rosa Jiménez Cano sat down with Dhanielly for a 30-minute interview on building ESM in a sport that doesn’t yet have much formal U.S. representation. Published on the BizPadel YouTube channel in March, the conversation gives one of the fullest looks at the founding story of the agency. They cover Dhany’s move from corporate communications into running her own agency, what the discipline of her tennis years carries into how she builds the business, and where clubs need to evolve as the sport grows in the U.S.